TZARINA BY OLI -The Legacy

Launched in 2016 in London, Tzarina by Oli was born out of pure instinct, passion, and vision. With no PR machine or marketing push, the brand entered quietly — and then exploded. Within months, pastel coloured furs went viral, seen on top celebs, heiresses  and pulled by the world’s most respected stylists. The pieces spoke for themselves.

The fashion world noticed.

Global fashion giants like Luisa Via Roma and Harvey Nichols reached out to collaborate. Soon, Tzarina was stocked alongside the world’s most iconic houses, in boutiques that curated only the best.

Momentum ignited a media storm:

• International magazine features

• A Euronews feature shot at its HQ

• Billboards across NYC and LA

• A well known U.S. campaign fronted by Rita Ora towering over American intersections

• Celebrity stylists pulling Tzarina for clients like Beyoncé and the Kardashians

It was a phenomenon.

But at its heart, Tzarina was always a singular vision — artistry, not machinery. And when the brand briefly passed hands, that vision dimmed. The pulse weakened. Until now.

Because Tzarina is back.

Not as a comeback — but as a rebirth.

Expect:

• Beauty

• Flowing textures

• Power in softness

• Silhouettes that move like stories

• Pieces that haunt, not scream

This is not just fashion.

This is mythology in fabric.